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Convenient Leidseplein location...

http://www.appleinsider.com/articles/12 ... store.html

The first Apple Store in the Netherlands is expected to unveiled in the near future as new window displays were put up on Tuesday announcing that the retail outlet will be "opening soon."

Dutch Apple blog iPhoneclub.nl (machine translation) has posted pictures of the renovated historic building that the new store will call home, showing window coverings that are reminiscent of Amsterdam's coat of arms with three vertically stacked Apple logos sitting in sharp relief against a background of the Netherlands' official color of orange.

Previous reports placed Feb. 18 as the day the store's unveiling would take place, however new reports from the outlet's staff as saying that a mandatory holiday has been planned for that date.

Apple's first Netherlands store will take up two levels of the historic HIrsch building in Amsterdam's central Leidseplein Square, and will join the company's Benelux headquarters that is located on the floor above.

The news follows recent reports that iTunes Match had been released in the region as part of a staggered worldwide rollout.

The Cupertino, Calif., company has been busy with comprehensive renovations and building preservation work to ready the store for launch, though no word has been given regarding the official opening date.

So, what's the Mac House then?

TerriblePaulEC wrote:So, what's the Mac House then?

Yea I thought so too. Appears they are resellers not Apple themselves, damned if I could see the difference though.

Yip, reseller. They, and other resellers, often try to mimic the look (mono-color, modern minimalism), of The Apple Store to an uncanny extreme. Real Apple stores are always called "The Apple Store". Also, the new iPad is supposed to be announced early next month.
Cheers

cool hope they open soon would love to check it out when im there...

It opens March 3rd.

Sweet, I'll be off work that day and maybe swing by for the grand opening. Thanks Marco!

i seen an apple store near rasta baby ,across from centraal just a few months ago?
or maybe i was seeing things

dpgsoulja89 wrote:i seen an apple store near rasta baby ,across from centraal just a few months ago?
or maybe i was seeing things

Reseller. No where near the level of a real Apple store. Peep Steve Job's biography to see the amazing effort and details that goes into to a real Apple store.

It is right next to the MINI dealership, so Yuppie wankers can get a 2 for 1

Posted yesterday on Apple Insider...
(I like what they did with the AMS triple XXX logo)


Apple's first Amsterdam retail store set to open March 3
By AppleInsider Staff
Published: 03:40 PM EST (12:40 PM PST)

In just a week and a half, Apple will expand its retail operations to its 12th country when a new storefront opens in the Netherlands.

The grand opening of the new Apple Store in the Netherlands will take place next Saturday, March 3 at 10 a.m.. That will make it dozenth country where Apple operates its retail business, according to Gary Allen of ifoAppleStore.com.

The Amsterdam location will be on the ground floor and mezzanine of the city's historic Hirsch Building in Leidseplein Square. The two levels will be connected by a glass spiral staircase, which is a defining feature of many of Apple's retail locations.

"The interior of the store is reminiscent of the Opera (Paris) store, according to spy photos, with a tall ceiling, ornate support pillars and many other renovated details," Allen wrote. "Administrative offices will occupy an upper floor of the building."

The second floor will be covered by a glass pyramid, similar to the existing Apple outlet in the Louvre. Construction on the site began in May of 2011

The first indication of the Netherlands store came over a year ago, and last month spectators got a look at the construction underway after a tarp concealing it was blown away. Earlier reports pointing toward a mid-February grand opening were inaccurate.



Apple began hyping that the store was opening "soon" earlier this month, but did not give a specific date. The windows on the storefront have been blocked out with advertisements showing the white Apple logo against a background of the Netherlands' official color of orange.

The Netherlands store will join the company's Benelux headquarters, which is located two floors above it in the Hirsch Building. In addition to a tall ceiling, the interior will feature "ornate support pillars and many other renovated historic details," Allen said.